![]() Bitter and false, artificially carbonated but lacking any joy smug and boastful in the fact that it is not a sugary soda, while betraying the drinker’s obvious suppressed desire for a sugary soda. I want to say first that my problems with Travis Scott’s spiked seltzer stem primarily from the problem I have with seltzer in general, which is that it tastes bad. How does one “review” passion? How does one pass judgement on the driving creative force within an artist which has made manifest something he has wanted to do not just for a short period of time, but for a while? How does one assess the supposed value in a person’s creative output, from the flavor, obviously, to the can design, packaging, and entirety of the brand world? And moreover, how do I, someone who does not even like non-spiked seltzer, and who is likely not within the target age demographic for this product, attempt to critique the corporate American brand output of the person Forbes calls “corporate America’s brand whisperer”? It seems unfair to Travis Scott, to the notion of creativity, and to of course Anheuser-Busch. In this case, I know from a press release that this line of spiked seltzers from Anheuser-Busch is something Travis Scott “had a strong vision for” and “wanted to do for a while.” He says it was important for him to be “heavily involved in the entire creative process from the flavor obviously, to the can design, packaging and the entirety of the brand world we’ve built.” Now, listen - I know the job of reviewing the merchandise output of famous entertainers seems glamorous, but it can be difficult. The seltzer is 7% ABV and comes in three flavors: lime, pineapple, and strawberry. The ad comes from director Trey Edward Shults ( Waves) (!) and features a cameo from our beloved Eric Andre you may watch it here. The seltzer, called CACTI™ Agave Spiked Seltzer, was introduced to the world with an ad spot during the Grammys. ![]() It’s a fact to which you have no choice but to respond, “okay.” Travis Scott has released a line of agave spiked seltzers.
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